Ideal Exit — Logo Pack
=======================

This archive contains every current Ideal Exit logo asset in two forms:

  svg/   Vector masters. Use these for any digital work, printing, or
         embedding in HTML/PDF/Word/Slides where vectors are accepted.
  png/   Raster exports at 1x, 2x and 3x, transparent background. Use
         these for email signatures, Office documents that reject SVG,
         and legacy contexts.

There are exactly two logo states:

  1. On-paper (standard) — file suffix "-light"
     Graphite (#464650) mark + "IDEAL"; primary blue (#155FA8) "EXIT"
     wordmark and E chevrons. Use on paper, wash, or any light ground.

  2. On-primary (inverse) — file suffix "-inverse"
     Single colour, paper (#FBFAF7) throughout. Use on the primary
     blue (#155FA8) ground, or on dark/graphite grounds.

Naming
------
  ie-mark-light.svg              96x72 monogram, on-paper state
  ie-mark-inverse.svg            96x72 monogram, on-primary state
  ie-mark-compact-light.svg      64x64 favicon/social square, on-paper
  ie-logo-horizontal-light.svg   Mark + wordmark, 400x72, on-paper
  ie-logo-horizontal-inverse.svg Mark + wordmark, 400x72, on-primary
  ie-logo-vertical-light.svg     Mark above wordmark, 220x170, on-paper
  ie-clearspace-light.svg        Diagram showing minimum clear space

Rules (short version)
----------------------
  - Do not recolour. Graphite + primary blue on paper; paper-only on blue.
  - Do not squash or stretch. Preserve aspect ratio.
  - Minimum clear space equals the height of the "I" (see clear-space file).
  - Minimum size: 24px for the compact mark, 32px for the full lockup.
  - Do not place on photos or busy patterns.
  - The legacy dark/gold identity is retired. Do not use it in new work;
    it is archived only, under assets/logo/_deprecated-dark/ in this repo.

Full brand tokens: see the ideal-exit brand source (tokens.md).
Maintained in the brand hub: https://brand.idealexit.io/#logo
